[FREE] Key Account Management: The Definitive Guide download epub
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Diana Woodburn,Malcolm McDonald: Key Account Management: The Definitive Guide
Description
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.
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Author: Diana Woodburn,Malcolm McDonald
Number of Pages: 486 pages
Published Date: 21 Jan 2011
Publisher: John Wiley and Sons Ltd
Publication Country: Chichester, United Kingdom
Language: English
ISBN: 9780470974155
Download Link: Click Here
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